It’s no secret that video content is on the rise. On Twitter, there are over 2 billion video views every single day. That’s a 66% year over year growth, according to Twitter internal data. Here are five reasons why investing in video can boost your brand: People love video 97% of people on Twitter focus on visuals, according to research from Kantar Millward Brown. It’s easy to see why — videos […]

Twitter Video Ads are an incredible way to tap into the power of our influential audience, launch something new, connect with what’s happening and drive people to take action and buy. In short, video delivers on Twitter.  On Twitter, 71% of all sessions globally involve video1. People are paying attention too, with a 13% increase in daily […]

Videos on Twitter drive the highest recall and emotional connection on any digital platform.*  James Hamar from Brightcove chatted with video company Shootsta on how brands can maximize their video budgets. Want to make your brand’s message memorable, shareable, and replay-worthy? Check out our video resources.  For many organizations, content plans are expanding and marketers are leading the charge to build […]

If you’ve found yourself watching more videos on Twitter these days, you aren’t alone. Twitter has seen a 62% increase in daily video views year-over-year.¹ To help your business make the most of this format, we’ve listed some ideas and examples, below, showing how video can help amplify your message. (Spoiler: you can create most with the […]