If you’ve found yourself watching more videos on Twitter these days, you aren’t alone. Twitter has seen a 62% increase in daily video views year-over-year.¹ To help your business make the most of this format, we’ve listed some ideas and examples, below, showing how video can help amplify your message.

(Spoiler: you can create most with the camera on your smartphone.)

How-to 

Chances are no one knows your products better than you do. Why not share some knowledge? From setup instructions to pro-tips, this format can provide valuable information to new and prospective customers. 

@jonessodaco uses video to show how to create a homemade treat with their soda.

Q&A 

Engage directly with your audience by answering an FAQ, interviewing a thought leader, or doing a casual Q&A with employees. 

@clarkes_hco uses video to answer a question for patients.

Live video 

Engage with followers in real-time with live video. Some ideas: make an announcement, go behind-the-scenes, or share a celebration.

@NYCParks uses live video to bring viewers along on a walk through a local park.

Stop-motion

Not all videos have to be, well, videos. You can use a collection of frames or images to create stop-motion films and GIFs that grab the eye without using traditional recording. 

The opening of this video from @Soakbath2020 shows how simple movements can make for standout visuals.

Gift guide

Make a video that highlights your products as gifts for an upcoming season, event, or holiday.

This video from @believeinbubu provides gift ideas while showcasing their products.

Product forward

Make your products the star of the show by adding simple text or motion to a video or picture. 

@FlauntingP shines a spotlight on their products with a short video.

Customer spotlight

Feature a customer to share their story, tips, or review of your product. If they can’t send a video, consider asking their permission to have a recorded video call where you can conduct an interview or otherwise capture content. 

@KeapGrowing uses video to highlight a customer review.

Slideshow

Easily add motion to your media by creating a slideshow of still images.

@allloveaarde shows off multiple products with a seasonal slideshow.

Data visualization

Look for data points that are valuable to your audience, whether it’s about your industry, your customers, or your brand in particular.

This Tweet from @BetterUp uses an animated chart to share a data point with customers.

Before and after

There is something incredibly satisfying about before and after videos, and the benefit isn’t just for the viewer.

This format is a great way to showcase aspects of your product in a short, Tweet-friendly length of time. Use it to showcase effectiveness, competitive advantage, or –– as in the below example –– ease of use.

@BostitchOffice efficiently communicates the “after” design and lighting with this short video.

Unboxing

Help prospective customers envision their own unboxing with a video reveal. 

@blissworld gives customers a first-hand view of what to expect when opening their product.

User-generated content (UGC)

The best content about your business may not actually come from your business — oftentimes, it can come from customers. Leverage user-generated content (with permission, of course) to show the human side of your brand and fit in naturally with your followers’ timelines.

@PellenceUK shares a customer’s video of one of their battery-powered power tools in use.

Want more video inspiration? Check out our video resources page for examples, best practices, and tips for effective video on Twitter.