-
Before you hire a video production team, answer these important questions
Video is a central piece of what’s happening on Twitter. Read on to learn what questions to ask before hiring a production team or check out our latest research on Twitter Video. Incorporating video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, it’s easy to get caught up […]
-
Creative roundup: 4 best practices for short video on Twitter
Diving into video is a smart strategy. Videos embrace visual storytelling and diversify your content. According to internal Twitter data, 93% of today’s video views happen on mobile devices. As a result, shorter videos are effective — with the ideal length being 15 seconds or less. Don’t know where or how to start? Learn insights and tips from these four brands on how to maximize your video’s impact. Feature strong visuals When you have 15 seconds or […]
-
What people want out of video content
Video is a central piece of what’s happening on Twitter. Read on to learn what people want out of video content or check out our latest video research. You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought […]
-
How video on Twitter can help your business
It’s no secret that video content is on the rise. On Twitter, there are over 2 billion video views every single day. That’s a 66% year over year growth, according to Twitter internal data. Here are five reasons why investing in video can boost your brand: People love video 97% of people on Twitter focus on visuals, according to research from Kantar Millward Brown. It’s easy to see why — videos […]
-
Data-driven best practices for Twitter Video Ads
Twitter Video Ads are an incredible way to tap into the power of our influential audience, launch something new, connect with what’s happening and drive people to take action and buy. In short, video delivers on Twitter. On Twitter, 71% of all sessions globally involve video1. People are paying attention too, with a 13% increase in daily […]
-
Do more with less — maximize any video budget
Videos on Twitter drive the highest recall and emotional connection on any digital platform.* James Hamar from Brightcove chatted with video company Shootsta on how brands can maximize their video budgets. Want to make your brand’s message memorable, shareable, and replay-worthy? Check out our video resources. For many organizations, content plans are expanding and marketers are leading the charge to build […]
-
12 video Tweet ideas for your business
If you’ve found yourself watching more videos on Twitter these days, you aren’t alone. Twitter has seen a 62% increase in daily video views year-over-year.¹ To help your business make the most of this format, we’ve listed some ideas and examples, below, showing how video can help amplify your message. (Spoiler: you can create most with the […]